Entertainment and Style Gossip

April 28, 2009

Bamboo Clothing | Tree to Cloth, 4 Times a Year

Filed under: Fashion trends — Tags: , , , , , — admin @ 3:46 pm

When I think about bamboo, I think pandas.

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Ling-Ling specifically; because that’s the only panda I know the name of. Not sure if Ling-Ling is still around or not, but I know I have vivid memories of him (was it her?) laying waste to kilos of bamboo every feeding time.

Like most, for me the bamboo plant doesn’t conjure up images of fine clothing, because until recently bamboo was not significantly used in the textile industry.

If some leading eco-clothing retailers get their way, that’s about to change.

Until not so long ago, Bamboo had a small and undistinguished history in clothing manufacture, used only for structural elements such as bustles and the ribs of corsets. In China and Japan, thin strips of bamboo were woven together into hats and shoes. One particular design of bamboo hats was stereotypically connected with rural life, being worn almost universally by farmers and fishermen in order to protect their heads from the sun.

In recent years a range of technologies have been developed allowing bamboo fibre to be used in a wide range of textile and fashion applications. In 2003, scientists at Beijing University invented a way of turning bamboo fibre into yarn. They accomplish this by heating the fibre to 80-90° C, then soaking them in a mixture of soap and emulsion oil, dried, rehydrated with another mixture of oils, then left to set for five to seven days. The fibres may then be spun, by a variety of methods, into a high-quality yarn. Since then, the technique of manufacturing top quality fabric has been in development, bringing new innovations in fibre mixing and other processes. The whole process is a natural one, maintaining the organic heritage of the product.

Bamboo is the fastest-growing plant on Earth; it has been measured surging skyward as fast as 121 cm (47.6 inches) in a 24-hour period. With this rate of growth it is possible to harvest bamboo up to four times a year, making it potentially a very valuable clothing resource. The chemical properties of bamboo also yield a naturally antibacterial yarn, especially if at least 70% of the fibre is bamboo. Bamboo clothing is also anti-static, so it sits nicely next to your skin, while not clinging to it, and is also UV protective (bamboo cuts out 98% of harmful UV rays).

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Ethical (eco) clothing manufacturers and retailers such as Adili.com and others are looking more and more towards bamboo as an alternative to cotton and synthetics. Bamboo grows wild, without the aid of fertilizers, pesticides or any chemical assistance whatsoever, unlike cotton, which is the world’s most environmentally disastrous crop. Cotton accounts for a quarter of ALL chemical fertilizers and pesticides from only 10% of the agricultural land mass. As the world gets ‘greener’, this becomes less acceptable all the time, and consumers are leading the charge away from environmentally harmful products.

As public awareness of its strong positives increases, maybe bamboo will indeed become the future of the 21st century textile industry - or at the very least a large part of it.

It has a lot going for it. Quite sure Ling-Ling would agree.

Source: Wikipedia | Adili.com bamboo clothing section

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April 24, 2009

Avon Promotion - £5 Oasis Watch - Originally Worth £45!!!

Filed under: Uncategorized — admin @ 10:36 am

Avon's New Offer - £5 Oasis Watch Originally Worth £45
Ask yourself this question ‘what can a fiver buy you in this day and age?’ and if the answer is not much, then think again. Avon have a spectacular offer running at the moment where you can bag yourself a stunning Oasis watch for a breathtaking £5!

Be at the height of fashion with the Oasis palladium-plated watch with gorgeous sparkly glass stones. The genuine leather strap has a fashion-forward mock croc finish which usually retails at £45. But you can get yours straight from Avon for the princely sum of £5 when you spend £10 on selected makeup.

Choose from a whole host of cosmetic and accessories from eye shadows to lipstick, makeup brushes to Mouse Matt foundations. Who knew that buying affordable makeup could be so rewarding!

Bag yourself or someone else the to die for £5 Oasis Watch a real treat whilst stocks last. This is one not to miss.

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April 23, 2009

2009 Fashion and Make Up Trends | Neon | Louis Vuitton – Avon Doing it Best!

Filed under: Uncategorized — admin @ 5:49 pm

Every budding fashionista will know that the key look for 2009 fashion and make up is all about the Neon Brights. From High Fashion houses to High Street brands, Neon colours are making a big, bright and bold impact on the fashion scene.

If your slightly cautious about indulging in the Neon trend this season, don’t be! Check out which brands are doing it well

Louis Vuitton:

2009 - Louis Vuitton Neon Trend

As homage to the late designer Stephen Sprouse – Everyones favourite, Louis Vuitton has created a neon inspired fashion line which has cause a pelephoral of praises in the world of fashion.

Louis Vuitton marked the tribute to Sprouse with the new fashion line and by also covering their entire Fifth Avenue flagship store head to toe in a graphic neon display.

Avon:

Avon - New Neon Brights Makeup Trend 2009

Hot on the heels with the new 2009 neon trend is Avon, who have introduced an amazing Neon Brights make up Collection. The possibilities are endless when it comes to make up. Great tip for this neon trend is less definitely more…than enough.

A great look all top celebs are sporting this season are bright neon nails, Avon’s Nailwear Pro Enamel (£2.50) in Coral Beat, Viva Pink, Coral Reef, Blue Flare and Sunshine are definitely the colours to be embracing for this neon trend. Rhianna, Gwen Stephani, Estelle and many more have embraced this new makeup look.

Neon Pastles:

Richard Nicoll, Christopher Kane and Eley Kishimoto - 2009 Pastle Neon TrendNot loving the neon look just yet?? Well maybe you can ease yourself into the trend with Neon Pastels instead. It’s a softer take on the vivacious full on Neon looks.

Great designers such as Richard Nicoll, Christopher Kane and Eley Kishimoto all have their subdued takes on the new Neon Pastels trend for 2009 - Be Inspired!

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April 8, 2009

Fair Trade Products | Where Ethics and Capitalism Meet

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It is no secret that ethically and environmentally responsible goods and services have gained traction with the buying public for some time now. The Fair Trade movement has been one of the most powerful responses to the problems facing commodity producers. It gives consumers an opportunity to use their purchasing power to tilt the balance, however slightly, in favour of the poor. In 2009 we may have the luxury of having ‘ethical choices’ on our shelves, but the fight to get ‘Fair(ly) Traded’ items available to the mass market, like most movements, has a long and eventful history.

The ‘Fair Trade’ standard signifying official ethical and ecological standards have been met actually has roots in European societies - long before the first structured alternative trading organizations emerged following World War II. Many of the fundamental concepts behind Fair trade actually show a great resemblance with pre-capitalist ideas about the organization of the economy and society.

The current Fair Trade movement was shaped in Europe in the 1960s. Radical student movements began targeting multinational corporations and concerns that traditional business models were fundamentally flawed started to emerge. The global free market economic model came under attack during that period and Fair trade ideals, built on a Post Keynesian economics approach to economics where price is directly linked to the actual production costs and where all producers are given fair and equal access to the markets, gained in popularity.

The slogan at the time, “Trade not Aid”, gained international recognition in 1968 when it was adopted by the UNCTAD (United Nations Conference on Trade and Development) to put the emphasis on the establishment of Fair trade relations with the developing world.

Throughout the 1960s and 1970s, important segments of the Fair trade movement worked to find markets for products from countries that were excluded from the mainstream trading channels for political reasons. Thousands of volunteers sold coffee from Angola and Nicaragua in ‘Worldshops’, in the back of churches, from their homes and from stands in public places, using the products as a vehicle to deliver their message: give disadvantaged producers in developing countries a fair chance on the world’s market, and you support their self-determined sustainable development.

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The initiative was groundbreaking as for the first time Fair trade coffee was sold in supermarkets and mass-retailers, therefore reaching a larger consumer segment. The move from Fair trade concepts to the ‘Fairtrade’ (one word) labelling and branding standard also allowed consumers and distributors alike to track the origin of the goods to confirm that the products were really benefiting the farmers at the end of the supply chain. The initiative was a great success and was replicated in several other markets.

Fair Trade certification of commodities began in the Netherlands in 1988 in response to plummeting prices in the world coffee market. The TransFair seal was later launched in Germany. Today 19 countries have their own labeling initiatives, operating with shared criteria under the Fairtrade Labeling Organization umbrella.

fairtrade
As a result of this hard work, global Fair Trade has finally been brought into the public consciousness and sales have soared. The increase has been particularly spectacular among the aforementioned ‘Fairtrade’ labelled goods: In 2007, Fairtrade certified sales amounted to approximately €2.3 billion (US $3.62 billion) worldwide, a 47% year-to-year increase.

Increasingly, it is evident that High Street and online retailers are getting onboard with the principles behind Fair Trade. We can only hope this trend will continue into the future.

SOURCE: The Fairtrade Foundation | Oxfam | Wikipedia

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April 7, 2009

Bono & The Garden of Edun

Filed under: Fashion trends — Tags: , , , , , , , — admin @ 3:47 pm

You might think that Bono, as lead singer of U2, with another no. 1 album in the charts and in the initial stages of yet another world tour, might be a little too busy to share his time promoting an apparel brand, no matter how ethically correct and environmentally friendly it might be.

Then, you find out his wife launched the label, and it all makes sense. 145 million record sales later, the man still knows where the bread is buttered.

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Bono’s wife, Ali Hewson, launched her new clothing line, Edun, in 2005 to a great deal of fanfare. With Bono’s weight behind it, the brand label Edun acts as a voice encouraging the fashion community to do business in Africa to help out those in extreme poverty. It’s helping build the skill sets of local factories where they make their clothes. Edun uses organic cotton where possible to provide healthier working conditions and valuable market opportunities for farmers. The company teaches suppliers how to grow raw materials and shows workers how to use the cloth weaving machines. Clothes are currently produced in India, Peru, Tunisia, Kenya, Uganda, Lesotho, Mauritius and Madagascar.

Bono helps choose where the clothes will be made to make the most of local resources and talents in developing areas while maintaining high standards for labor practices. “The only demand Ali made on me was that I didn’t get involved in the fashion!” the singer said with a laugh. “I’m here to try to get the sound on the radio, if you know what I mean.”

Aside from the marquee name promoting the brand and the admirable ethics behind it, a quick look across the clothing line shows that it has gotten a lot of other things right. They teamed up with New York clothing designer Rogan Gregory to create ethically fashionable clothes for men and women. With these three at the helm it’s no surprise that celebrities like Lindsay Lohan and Ben Affleck have flocked to wear this brand.

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The name Edun — a play on the Garden of Eden — is intended to imply innocence, sensuality and a return to nature. The company’s logo and the graphics on some of the spring garments were inspired by the Art Nouveau movement, which was in many ways a response to the Industrial Revolution.

There are also interesting details to the clothing. For example, some of the T-shirts are made using traditional Incan vegetable dyes and the jeans have a poem embroidered inside their pockets. Also, each pair of jeans is inscribed: “We carry the story of the people who make our clothes around with us.”

In 2009 sales of Edun clothing continue to stay strong in a generally lackluster market for apparel retailers. Ethically produced ‘eco-chic’ clothing is the hot trend right now and a bright spot for the industry. Labels like Edun prove that good clothing can be made the right way. We salute all involved for working towards a brighter future.

Rock on, Bono.

SOURCE: Adili.com

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