Eco Chic is a phrase you may have heard on the television or radio, or you have seen it written in magazines or on the Internet; but what exactly does the term Eco Chic refer to?

The ‘eco’ part, as you could guess, is about the ecology and how the organic fashion helps the environment. The eco refers to green clothing, clothing that is made from recycled materials or has been bought from fair trade suppliers who are paid fairly for their produce, ensuring they are able to earn a living.

The ‘chic’ part of the phrase refers to the organic fashion itself and how it is perceived in the fashion world. Eco Chic green clothing is seen as fashionable and is becoming part of the latest celebrity fashion too; it is often seen endorsed by, and adorning, celebrities such as Natalie Portman and Adrian Grenier (the star of ‘Entourage’). Eco Chic means not only to care about the environment enough to buy green clothing and organic fashion, but that you want to look good while doing it.

The emergence of Eco Chic also helps to spread the word of organic fashion, making caring for the environment fashionable and cool, which is important if people really are going to make a different and reduce their carbon footprint.