Green Fashion | Entertainment and Style Gossip

October 29, 2009

Ascension: The Eco Fashion Company

Ascension is an online eco fashion company specialising in ethical fashion for men, women and children. Ascension also sells jewellery, cosmetics and a full range of products for house and home.

Ascension stocks a wide range of eco fashion products from both well known trade names and small independent producers, across the globe. To promote fair trade still further, they are working with small producer groups in countries like India and Nepal to create the unique Ascension clothing fashion collections.

The company’s commitment to ethical trading is obvious from the moment you view Ascension online. Ascension clothing is sourced from all four corners of the globe, following strict fair trade guidelines and with organic or recycled materials used wherever possible.

Ascension works alongside new young designers, established eco fashion supply chains, and small independent producers to create the Ascension online catalogue. The result is an inspiring and extensive collection of stylish, affordable eco fashion products that are beautifully crafted and collected together in one easy-to-use marketplace.

Buying Ascension online gives you access to a full range of “eco chic” clothing in an easy to shop atmosphere. Ascension’s philosophy is to prove that eco fashion can be both chic and affordable.

Brands stocked by Ascension online include well known fashion names like Komodo, Namaste and Frank and Faith. In contrast, small groups like Rwanda Artisans have a unique platform from which to trade – either as stand-alone brands, or under the Ascension clothing label.

Ascension clothing is proof that eco fashion can be craftsman made and stylish – yet still totally affordable.

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September 30, 2009

A Guide to Eco Chic

Filed under: Fashion trends — Tags: celebrity fashion, eco chic, green fashion, organic fashion — admin @ 10:16 am

Eco Chic is a phrase you may have heard on the television or radio, or you have seen it written in magazines or on the Internet; but what exactly does the term Eco Chic refer to?

The ‘eco’ part, as you could guess, is about the ecology and how the organic fashion helps the environment. The eco refers to green clothing, clothing that is made from recycled materials or has been bought from fair trade suppliers who are paid fairly for their produce, ensuring they are able to earn a living.

The ‘chic’ part of the phrase refers to the organic fashion itself and how it is perceived in the fashion world. Eco Chic green clothing is seen as fashionable and is becoming part of the latest celebrity fashion too; it is often seen endorsed by, and adorning, celebrities such as Natalie Portman and Adrian Grenier (the star of ‘Entourage’). Eco Chic means not only to care about the environment enough to buy green clothing and organic fashion, but that you want to look good while doing it.

The emergence of Eco Chic also helps to spread the word of organic fashion, making caring for the environment fashionable and cool, which is important if people really are going to make a different and reduce their carbon footprint.

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June 1, 2009

The Fuss Over Organic Clothing - AscensionOnline goes live

Filed under: Fashion trends — Tags: eco clothing, eco fashion, ethical clothing, ethical fashion, green clothing, green fashion, organic cotton, organic products, organic wool — admin @ 11:32 am

Tonnes of toxic chemicals are used in the conventional farming and production of clothing and textiles.

From the farming of the crop, to the production of the yarns, to the finishing of garments, chemicals are used that eventually end up in the environment, causing devastation to plant and animal life indiscriminately. When you add in the human cost to farmers and their families who are in direct contact with these nasty chemicals, this becomes an even bigger issue.

organic-clothing-from-adili1

There are several alternatives to the conventional cottons used in most textile manufacturing:

ORGANIC COTTON

Organic cotton is grown without insecticide or pesticide or the use of genetically modified seeds – in other words it’s guaranteed 100% natural and chemical-free. It’s typically rotated with other crops – replenishing the soil and reducing farmers’ dependency on a single crop. Certified organic cotton also bans the addition of chemicals as the fibre is turned into cloth.

ORGANIC WOOL

Organic wool comes from sheep raised organically, to high standards of animal welfare and without being “mulesed” (a cruel process whereby chunks of flesh are cut off the sheep’s backside to prevent flystrike). Depending on the certification it also means that various chemicals and other harmful substances have been banned from use during the cleaning, spinning, dyeing and further processes.

ORGANIC LEATHER

Organic leather comes from animals raised on organic farms and is tanned and processed in an environmentally-friendly manner. There is very little certified organic leather currently available.

ORGANIC TEXTILES

Other organic textiles - obviously any fibre from a natural source could be grown organically. Here we’ve looked at the most common natural materials that are used in clothing and textiles. However, even though organic cotton is a vast improvement on its non-organic counter-part, it’s still “the world’s thirstiest crop” and takes “a total of 2,000 litres to produce one cotton t-shirt”. (Environmental Justice Foundation)

By buying organic products at genuine organic clothing and eco-clothing retailers like AscensionOnline.com, you’re helping to save our planet and the lives of those involved in the production. Right now organic products tend to be more expensive than conventional products. As demand grows, the industry will have adapt and support and promote organic farming.

Do your part to create the demand for organics.

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